
Who is KLOUD? What is KLOUD? What will KLOUD do next?
These are just a few of the questions I’ve found myself asking after discovering KLOUD, who has quickly become one of my favourite artists right now.
Having released a series of videos to accompany the tracks, we can see a story that may have only just begun. Starting with the first video for the song ‘Promises’, we see the lyrics being written in a code like style suggesting that process of something being made is only just starting, leaving us to wonder what that could be. The actual song as well is an absolutely brilliant song, using the lyrics from Nero’s song ‘Promises’ along with a catchy beat, we are able to see that great things will come from KLOUD.
Moving on to the second video for the song ‘Dark Down Below’, we are introduced to the city in which this story is taking place. As well as this we also find out that the coding is taking place at the KLOUD HQ, possibly suggesting that something is being built up leaving us more interested to see whats in store from the artist. Again, the actual track is another masterpiece, with an amazing drop accompanied by some amazing lyrics it’s definitely a song worth listening to.
The third video in the series of videos is for the song ‘In For The Kill’. In this video we are able to take a more in depth look at KLOUD HQ as we see something being created, which by the looks of things is AI type designs showing that the whole city may potentially be populated by AI created at the KLOUD HQ. Continuing with the stormy weather and the dark look of the HQ and the city, it gives off the vibe that something dark may be happening at the HQ. As with the other tracks, this one is also an amazing track, using the lyrics from the song ‘In For The Kill’ by La Roux along with a bouncy beat this track really demonstrates what an amazing artist KLOUD is already is.
The penultimate video in the series is the video to the track ‘Satisfied’. Although there isn’t much to this video, only seeing the camera travelling down a very futuristic path, it shows that whatever is being made at the KLOUD HQ may possibly be finished and is ready to be released, definitely leaving us wondering what it is that is being done. Another amazing track to accompany the video, this is definitely a song that is easy to recognise, with the softer build up leading to a harder drop, again showing how much talent KLOUD has.
The final video for this series comes with the video for the track ‘Burn Me’. Everything happens in this video, absolutely everything, and it is definitely a masterpiece worth watching. This is the video in which we see what is being created at the HQ, we see all the coding being put into a robot that has been the project at the HQ in the course of this mini series. However, not all is going to plan as the thunderstorm that we are constantly seeing in previous videos finally strikes in full force, setting fire to the KLOUD HQ as well as the city, stopping some of the coding being completed. Although the coding isn’t fully complete we actually get to see this robot at the end of the video, with the final thing in the video being the robot saying “Hello, My name is KLOUD”. Without a doubt this is my favourite song and video of the series, with the song being energetic with great vocals being accompanied by a video full of detail and lots of things going on to keep you interested, KLOUD is full of talent.
Having recently released the amazing remix of Illenium’s song ‘Crawl Outta Love’, and having revealed the robot made at the KLOUD HQ, we are yet to find out who is actually behind this great music and these amazing visuals, something that a lot of people will be wanting to find out. In my personal opinion, KLOUD is quite simply amazing, the darkness of the videos, the anonymous identity and the brilliant music are all which make this artist such a talent and the artist definitely gets a 10/10 from me.